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Van Leeuwen Ice Cream x GBMRO
For the 2nd year in a row, The Glioblastoma Research Organization (GBMRO) has partnered with Van Leeuwen Ice Cream during Brain Tumor Awareness Month.
About The Collaboration
The GBMRO Sundae: Earl Grey Tea Ice Cream. Hot Fudge. Whipped Cream. Honey Slivered Almonds.
May, in honor of Brain Tumor Awareness Month, the GBMRO partnered with Van Leeuwen Ice Cream to create a custom sundae offered nationwide in all 103 scoop shops, with $1 from every sale benefitting the GBMRO’s mission to fund critical glioblastoma research and raise awareness about the cause.
GBMRO x Van Leeuwen Ice Cream • GBMRO x Van Leeuwen Ice Cream • GBMRO x Van Leeuwen Ice Cream • GBMRO x Van Leeuwen Ice Cream • GBMRO x Van Leeuwen Ice Cream • GBMRO x Van Leeuwen Ice Cream •
Glioblastoma is the most common, primary malignant brain tumor and causes remain unknown
Commonly known as glioblastoma multiforme or GBM, Glioblastoma is a highly malignant form of cancer that affects the brain and spinal cord. More than 13,000 Americans are diagnosed with GBM every year. GBM accounts for almost half of all cancerous brain tumors. It can affect anybody at any age, although it is more commonly found in people ages 45 to 70. It is non-genetic in nature and develops quickly. The reasons for its occurrence are unknown.
There is no cure for Glioblastoma. Treatments focus on removing or shrinking the tumor to reduce symptoms; however, they are not successful in long-term survival, making Glioblastoma a devastating diagnosis with most patients surviving an average of 12 to 18 months after diagnosis.
Impact
103
Stores nationwide across 15 states
2M+
Accounts reached monthly digitally
300K+
Followers across digital platforms
